In this episode, we’re joined by business growth strategist and expert negotiator, Athin Cassiotis, to explore the powerful world of influence and persuasion. Athin shares his proven strategies for leveraging these skills to grow and scale businesses—whether you’re working with small startups, medium-sized companies, or even big-name brands.

We’ll dive into the tactics that not only drive sales but also help you build valuable partnerships and secure profitable business investments. Athin explains how mastering the art of persuasion is key to closing deals, expanding your business network, and creating long-term wealth and freedom.

Whether you’re an entrepreneur, business leader, or looking to sharpen your negotiation skills, this episode is packed with actionable insights to help you succeed in all areas of business growth and deal-making.

Tune in to hear Athin’s thoughts on questions such as:

  • Sales strategies to grow your business
  • Importance of your personal brand for doing deals
  • How to deal with small and medium businesses
  • How to deal with big brands
  • How to create winning partnerships
  • How to influence people to invest into your business
  • And much, much more!

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About the Author: Athin Cassiotis

Athin Cassiotis is a Business Growth Expert, Investor, International Speaker, Coach, Mentor, Consultant, and Podcast Host. He helps business owners grow and scale their business to create wealth and freedom. Athin Cassiotis has helped 1000's of businesses in over 30 industries across 10 countries. Athin Cassiotis hosts The Business Growth Show, where he interviews successful entrepreneurs and celebrities, including Jay Abraham, Bruce Buffer, Jillian Michaels, Nick Bell, and George Koukis. He has spoken on stage in front of 1,000 people and 2,500 people in Los Angeles along with many stages in Australia. He has personally worked with many of Australia’s biggest brands including Kmart, Target, Westfield, Catch, Coles, and Department of Defence. He has an MBA majoring in Strategic Management and Entrepreneurship, and is a NLP Master Practitioner Coach.